A little inspiration for your next brief.

The following are illustrative project concepts, rather than client commissions or verified performance claims.

escape the ordinary.ILLUSTRATIVE CONCEPT

SAMPLE BRIEF 01

A destination, brought to life.

A travel website concept that turns accommodation details into a sense of place. Scope: property pages, destination guides and editorial voice.

Less noise. More clarity.ILLUSTRATIVE CONCEPT

SAMPLE BRIEF 02

A software launch concept focused on the customer’s problem. Scope: landing page messaging, product explainers and onboarding copy.

Make your mark.ILLUSTRATIVE CONCEPT

SAMPLE BRIEF 03

A brand editorial concept built around one consistent point of view. Scope: voice guidelines, an editorial plan and sample articles.